Marketing 2e

Marketing 2e

Description

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.


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Details

Author(s)
Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
Format
Paperback | 584 pages
Dimensions
85 x 107 x 8mm
Publication date
04 Nov 2017
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education / Australia
Publication City/Country
Australia
Edition
Revised
Edition Statement
2nd Revised edition
ISBN10
1743766696
ISBN13
9781743766699
Bestsellers rank
11,306