The Red Rush Blog

AIM Sports and Fitness

How to Get the Most from Your Beet Juice


If you’re drinking beet juice to enhance your athletic performance, you may not be getting the best results possible. The pathway from dietary nitrate to nitric oxide is both fragile and circuitous. But there are ways to ensure that you’re getting the most from your Red Rush.

Here are some tips:

Preparing Your Body: 

  • Do not use mouthwash or antacids for twelve hours prior to drinking beet juice.
  • Anything that kills your beneficial bacteria in your gut or in your mouth will disrupt your nitric oxide production: antibiotics, proton pump inhibitors, some types of sugar-free gum (if they are alcohol-based).
  • Soda, alcohol, inactivity and fatty foods can cause long-term damage to the veins, diminishing your body’s ability to produce endothelial nitric oxide.
  • Foods like greens with high antioxidant profiles ensure that nitric oxide production isn’t hampered by free radicals.
  • Eat fiber regularly.
  • Staying active is a must.

Beet Juice, When, How Much and How Long

  • Take two hours prior to exercise.
  • You’ll see peak performance for 2-4 hours, but your nitric oxide levels will still be elevated for about twelve hours.
  • According to the research, you only need to take one bottle of Red Rush per workout session or event. We’d love to sell you more, but realistically, once you have more than 600 mg of dietary nitrate, you’ll begin to see diminishing returns according to the the available research.
  • Your body is able to store some nitrate for about three weeks, although it won’t persist in the body forever.
  • You can drink Red Rush on rest days to keep your stored nitric oxide levels up. But you’ll probably be fine with a half bottle or RediBeets.
  • There are no known side effects to beet juice.

Supplements That Can Aid or Enhance Nitric Oxide Production 

  • Cocoa (their flavanols increase the bioavailability of nitric oxide).
  • Vitamin D
  • CoQ10
  • Probiotics
  • Oral Probiotics (are a thing now)
  • Fiber
  • Greens with high antioxidant profiles


Aaron Littleton: Fitness and Nutrition


A former US Marine, full and half-marathon runner and rodeo bull rider, AIM Member Aaron Littleton is accustomed to pushing his body to the grueling extreme. It may not be so surprising then that he’s now an avid CrossFit competitor. He began his functional fitness journey shortly after turning 37 at AIM Member-owned Snake River CrossFit (also his upline), and now he’s one of the Boise, Idaho area’s top Master (men over 40) competitors. In 2013, he took 1st at the Toys for Tots charity competition and 3rd at the Crosstown Throwdown (a largescale, all-city competition). In 2014, he won the Crosstown Throwdown and came in second at Toys for Tots.

Around the gym, he’s a soft-spoken, friendly guy never short on words of encouragement. His positive attitude extends to the rest of his life. He uses his passion for fitness to help charities like Team RWB and the Green Beret Foundation. He’s currently in the middle of a pull-up challenge; over the course of three months he is attempting to do 10,000 pull-ups to benefit veterans. In those quiet moments before his CrossFit class starts or after the session ends, you may see him on the pull-up bar working toward that goal.

During the last few years, he’s been competing on a worldwide scale, too. In the 2015 CrossFit Open, he placed 805th out of 17,000+, putting him squarely within the top five percent of men his age. It was a five percent increase from the year before and a ten percent increase from two years ago. What is most amazing is that Aaron accomplished all these things without the use of synthetic supplements.

“I shy away from most supplements because I don’t know what’s in them. I know that maybe it has hurt me in competitions, but I believe in staying natural,” he said.

This philosophy started with his parents. They were heavily influenced by the book The Sugar Blues and taught him the value of an all-natural diet. But Aaron has no problem using all-natural Red Rush. He’s been drinking it off and on, basically since it came out. He drank it before the CrossFit Open, other competitions or whenever he knows a workout is going to challenge him.

“I like Red Rush because it helps at that point where I start sputtering and fighting for air. My body doesn’t go into panic mode. I am able to maintain without stopping and gasping. I just started on the Peak Endurance. I’m still figuring out when to take it, so it will benefit me the most, but I feel good. I know that.”

More Potassium, Please!


Most people don’t think much about potassium. They have jobs and families and probably bills to pay.  And on the weekends, they take the Ski-Doo out because even if it is kind of a hassle, they did pay all that money for it, so they’d better use it as much as possible even if they’d rather just spend the day relaxing at home. Potassium, you see, ends up taking a backseat to those things.

The World Health Organization recently reported that 99.7% of the US population doesn’t get enough potassium.  This is due, in part, to the fact that so many processed foods contain sodium in great abundance and lack potassium. Most people eat about 3,400 mg of sodium a day when they should be getting only 1,500.  Inversely, we should be consuming 4, 700 mg of potassium. It is estimated that most people get less than 3,000 mg.  The high-potassium, low-sodium problems are compounded because potassium helps to regulate some of the ill effects of too much sodium.

Just how important is it to increase our potassium levels? Research published in the Journal of the American College of Cardiology found that when test subjects increased their potassium intake by 1600 mg, it decreased their risk of stroke by 21%.  So it’s very, very important.

Finding healthy sources of high-potassium, low-sodium foods is as easy as visiting the produce section of your grocery store or drinking a bottle of Red Rush beet juice. Red Rush contains 710 mg of potassium in every bottle. Plus, the dietary nitrates found in beets have been shown to help with blood pressure, vascular health and stamina.

Dietary Nitrate Linked to Reduced Risk of Glaucoma


Good news for beet juice fans and dislikers of glaucoma in general! A new study published in the Journal of the American Medical Association Ophthalmology has found that people who consume more nitrate-infused vegetables may lower their chances of getting primary open-angle glaucoma (aka chronic glaucoma) by up 30%.

Glaucoma is caused when there is an imbalance in eye fluid and eye-fluid drainage. The fluid builds up and puts pressure on the optic nerves. Blood and, therefore, nutrients can no longer get to the optic nerves, and the nerves become damaged and vision is lost.

Common risk factors for developing glaucoma are genetic predisposition, age and high blood pressure. And as we know, beet juice/dietary nitrate has been shown to lower blood pressure.  However, I think it would be wise to note–even though this blog isn’t purveying medical advice–that a sudden drop in blood pressure may be problematic for people who currently suffer from glaucoma. (In some cases according to a bunch of medical sites, hypertension is  helping get more blood to their nutrient-starved eyes. Weird but true).

The Harvard researchers followed up with participants from the Nurse’s Health Study and the Health Professionals Follow-up Study. The candidates were over the age of 40, glaucoma-free and had reported getting eye exams. Then they answered questions about their diets.

During the study, 1,483 cases of chronic glaucoma were reported. The researchers divided the test subjects by the amount of dietary nitrate they consumed. Those who consumed the highest amounts were 20-30 percent less likely to contract primary open-angle glaucoma and 40-50 percent less likely to suffer from  early paracentral visual field loss, a type of chronic glaucoma linked to dysfunction in the regulation of blood flow.

So be kind to your eyes and drink your Red Rush beet juice. It has 500 mg of dietary nitrate It helps get the blood flowing, and it provides the body with the building blocks of nitric oxide for exercise, recovery and overall health.

Cherries May Reduce Risk of ED


Beet juice is loaded with dietary nitrate that the body converts into nitric oxide, a vasodilator that widens blood vessels and increases blood flow, and since 90% of erectile dysfunction is caused by poor circulation, it’s reasonable to think that adding more dietary nitrate to the diet through beet juice may be a natural way to, at least, aid in that department.

But beets aren’t the only plant that boosts the libido naturally. It now seems that anthocyanins, a flavonoid commonly found in cherries and other fruits may reduce the risk of erectile dysfunction significantly. Flavones and flavanones from citrus were also shown to have similar benefits. 

This information comes from a study published in the American Journal of Clinical Nutrition. It found that men who ate the highest amounts of fruit were 14% less likely to suffer from erectile dysfunction. Combined with regular exercise, the risk reduction jumped to 21%. Men who ate fruit regularly–but weren’t in the highest percentiles–still saw a 10% risk reduction. More than 50,000 men were surveyed for this study, and men under seventy saw the most benefits from these flavonoids.

Additionally, it should be noted that:

From the Press Release:

Dr Eric Rimm, senior author on the study and a Professor of Epidemiology and Nutrition at the Harvard TH Chan School of Public Health, said: “As well as improving sexual health for middle-aged men, there is another important benefit linked to heart health. Erectile dysfunction is often an early barometer of poor vascular function and offers a critical opportunity to intervene and prevent cardiovascular disease, heart attack and even death.

If only there were some drink, some elixir that could help a man exercise, improve his blood flow and provide anthocyanins. As you may have figured out already, there is such a product. It’s called Red Rush beet juice. It contains 500 mg of dietary nitrate as well as sweet dark cherries and lemon juice–It’s citrus!  In dozens of clinical studies, beet juice has been shown to improve blood flow and aid with exercise. It also contains anthocyanins. It’s awesome. Try some.

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